plus My Virtual StrongBox and related properties
2008 – 2014, Herndon, VA
I worked for DigitalMailer (which was recently acquired by Doxim) for six years, during which I served not only as the web designer and developer, but as Creative Media Director, meaning I was responsible for:
- Online, print, and swag advertising
- Copywriting (and ghost-writing) site and blog content
- Writing and hosting webinars
- SysAdmin (to an extent; we hosed on a VPS and I had to learn how to manage it)
- Database Admin (I wrote a MySQL db for the content that served as a “headless” CMS and tied different products together on the back-end, as well as driving the menus and SEO keywords)
…among other things. All of those tasks were in service of acquiring new business and generating leads for the sales team to chase. In my time with the company, we grew the business substantially and increased the number of billable clients by 200%.
In that time, DigitalMailer launched My Virtual Strongbox, a “non-cloud storage solution” that permitted online banking users to store secure files electronically.
I moved our flagship site through several re-designs to better align the content behind the brand and to encourage potential clients to learn more.
The site when I started working on it. With all the images gone, you can easily see the site was built entirely out of HTML tables. Yikes. Also, the site was basically “two-tone”: there was gray and there was blue. This is because my boss, the CEO, absolutely hated the color red and forbade his prior designer from using it anywhere on the site.
First Major Re-Design (circa 2010)
One of my first attempts at a re-design. Those image icons were all hand-illustrated by me from photo references. I moved toward a white background with color-coding for the various product/service areas (orange for email marketing, green for electronic documents, etc.). I also stood my ground on moving the site out of table-based formatting. Now the site was more accessible, more attractive, and semantically correct.
Major Overhaul (Responsive, Adaptive, Templated; Circa 2013)
The last version of the site I rolled out prior to moving on to my next employer. This version was built using a responsive framework and I moved away from images-as-text, a bad habit it took me a while to break. We integrated contact forms that passed inquiry data straight to Salesforce and we continued to use WordPress as our CMS for blog posts.
I built an industry-focused blog and ghost-wrote most of the content for it. I also established my company’s social media presence.
My Virtual StrongBox
I created the first iterations of myvirtualstrongbox.com, a site dedicated to DigitalMailer’s first ever offshoot product. The product was eventually rebranded as “Virtual Strongbox,” and the CEO of DigitalMailer created an entirely new company around it.
What I learned
- How to work with Salesforce
- Email marketing fundamentals
- The principles of responsive design
- Database and server management techniques
- How to produce print-ready work
- Brand management
- How to pack for a long plane trip
Graphic Design Samples
(Click each image for enlarged view)