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Mike Monteiro on Edge Cases

A designer does not believe in edge cases. When you decide who you’re designing for, you’re making an implicit statement about who you’re not designing for. For years we referred to people who weren’t crucial to our products’ success as “edge cases”. We were marginalizing people. And we were making a decision that there were people …

Ghost Man on Project

When I was little, my cousins and I were always playing games. More often than not, it was kickball or baseball. And depending on which cousins I was playing with, we would have a field of between three and five potential players that we would need to divide evenly between two teams. Even with an …

This might be the best business card ever created.

I saw these business cards on Brand New for an Italian cooking instructor. They’re made of lasagna and laser-etched with the contact info. I have cause to believe this is the world’s best business card. Why: Clever and inventive Direct and to-the-point The medium is the message, like our old buddy Marshall McLuhan would tell …

Are YOU a Helvetica Sommelier?

Helvetica. It’s the font you’re ordered to love when you first start wading into the world of design. It’s clean, crisp, beautiful, functional, sturdy, sleek, stylish, Genus, and Species. Hang on…”King Phillip Came Over…” I got my pnemoics mixed up, I think. Whatever, people like Helvetica, is my point. Helvetica has its own documentary, its …